An Uncertain Economy, Declining Home
Values, Ever Changing Gas Prices, and a Steady Decline in
It's Not Your
Fault, But it is Your Problem!
It's How You Deal
With These Issues That Will Determine Your Future Success. I Urge
Read Every Word in This Letter Very Carefully…Yeah,
Click Play For a Very
From The Desk Of: David Carleton
Small Business Owners
No matter what you sell, how high the retail price,
what time of year or how bad the economy is, people are still
buying - houses, cars, Boats, ATVs, Insurance Policies,
I have purchased 9
homes in my life.
Two of these homes I bought on the 24-25th
of December. Who the heck buys homes on Christmas or Christmas
Eve? Not as many as the weeks before or the weeks after Christmas,
but homes still get sold then. I even bought a home when
mortgage rates were over 12%!
Your job is to take
advantage of this opportunity and find those prospects that ARE
ready, willing and able to buy and make sure that they buy from you,
not your competition. Sounds logical and simple enough.
But if it was that simple, wouldn’t more companies be doing it?
The sad truth is that many companies continue to do
what they've always done in the past regardless of the mediocre
results they may have gotten.
"Does This Sound Like You?"
You belong to a
national association, totally made up of companies and business
people like yourself. You may also belong to a local state,
branch or region of the same association. Whether it is one or
both, the group is totally populated with people from your industry.
You go to
conventions, meetings, and conferences that are all organized by,
put on for, and attended by people in your industry. You read
books or subscribe to magazines about your industry and attend
seminars put on by people in your industry.
You Are Working Harder
Than You Have to For a Fraction of The Results You Deserve.
It’s not because most
business owners don’t work hard – they do! It’s not because
most business owners aren’t smart – they are! And it’s
certainly not because they lack the desire or motivation – they have
You don't necessarily need more
marketing money to increase sales. Instead, it's your ability
to use the marketing money and resources you already have more
What it really comes
down to is not having sales generating systems in place that
they can use to get a predictable and constant stream of sales
regardless of what is going on around the block or around the
There's a Big Difference Between
Spending Money on Advertising and Spending Money on Acquiring New
The problem is that
most companies spend 80% of their time and marketing budget on
advertising – the 20% that has no real system in place to measure
effectiveness or Return on Investment (ROI). This always
Am I suggesting that
you stop advertising or attending shows and fairs or not do special
events? Of course not. What I am suggesting though is
that you shift more of your budget and marketing efforts to
specific lead generation and referral marketing
“But Isn’t Advertising The Best Way to Reach My Prospects?”
The problem with most advertising is
that you are casting a very wide net in hopes of catching
You’re hoping to get warm bodies into your business.
Not only that, but
typical ads just advertise the name and address of the company, list
a few products, show a few pictures and prices and maybe offer some
special financing terms. By spending your marketing dollars on
these types of ads all you’re doing is picking the “low hanging
fruit”…the people that are already in the market to buy.
In addition, most ads
scream SALE, SALE, SALE!
No wonder so many companies
complain about customers that are just looking for a “deal”.
All they want to talk about is price, price, price. You
are training your potential customers to concentrate on terms, price
and sales events because that’s what all your ads say.
You are training
potential buyers to price shop you!
Dig a Little Deeper... Do You Know The Real ROI on Your
How much does it
really cost you for each lead
that walks into your store or office as a result of seeing or
hearing your advertising? Have you ever really done the math?
Let’s take a closer look together.
If you run a $2,000
ad in the Sunday newspaper and end up having 5 people come into your
store or office, the cost per prospect is $400 each ($2,000 ad
cost/5 prospects = $400 per lead).
If you close 20% or 1
out of the 5 prospects as a result of the ad (20% is pretty
respectable), then the cost to get that one customer to buy as a
direct result of that ad was essentially the entire $2,000.
Now if you’re selling
a big-ticket item like a Boat, ATV, Home, etc. $2,000 in
advertising may not seem like a lot. But let’s take a closer
look at the Return on Advertising Investment (ROAI) for that $2,000.
If you sold a $5,000
Jet Ski, you just spent 40% of the total retail price to make that
OK, so let’s say my
numbers are off and you only spend half of my example or $1,000 for
the Sunday advertisement. Even at that, you could be spending
as much as 5% - 20% for all sales under $20,000. – That my friends
is not only a lot of money, but frankly just isn’t necessary!
In addition, when you
consider all the “freebies” your salesperson may have to give away
to close the deal, plus commission, plus delivery, plus, plus, plus,
you come out making a lot less than you want to. Spending 5% -
20% per closed sales is just too much to pay.
What Would Happen If You Took That Same $2,000 And Invested Into
Effective Lead Generation and Referral Marketing
You’d Get A Constant Stream Of
Pre-Qualified Prospects to Your Business Year After Year! But
fortunately, you don't have to spend anywhere near that to get it.
The Advanced Sales
The best and most
Lead Generation and Referral Marketing
system ever created for business owners.
and The Ultimate Lead Generation
are the "one-two punch" that your business needs to get new
customers in your door and sales back on track.
The strategies in
systems will help you build
leverage and stability
into your business by
generating pre-qualified traffic from multiple sources.
There's nothing quite like it sold in any bookstore at any price.
How Would Your Life Change if You Could
Get 20, 50 or Even 100 More Prospects Coming Into Your Business?
You could pay down your debts,
remodel the store,
hire more people or even take a vacation every now and
then (wow - what a concept!)
would be able to free up time to grow your business rather
managing it because you wouldn't have to worry about where your
next sale would come from?
That's the power of having powerful
sales generating systems
in place that drive eager prospects to your store.
These systems can do
more to increase your sales than just about anything else you could
invest in. Why? Because it concentrates on the one
thing that ALL businesses can't get enough of...new customers.
Doesn't that make sense?
You'll Be Truly
Blown Away When You Learn The Contents Of These Programs.
Let's Take a Closer
The Ultimate Lead Generation System©
is made up of powerful sales and marketing strategies that can help
grow your business in less time and with less effort than most other
of how many sales you’re getting now, there are hundreds, perhaps
thousands of additional prospects in your trading area that have
thought about buying from you at one time or another.
secret is to develop a way to find them and convince them to buy
The Ultimate Lead Generation System
is jam-packed full of invaluable advice, how to's, examples,
strategies and tactics for creating the most effective lead
generation system for your
business. In addition, I've included resource sections so you
can find and use some of the same tools I use to find, communicate
and close leads.
Click Here To Learn More
The Ultimate Lead Generation
"Referral Marketing is One of the Best Ways to Quickly, With
Little Cost or Effort, Grow Your Business, Gain New Customers &
are independent endorsements from 3rd parties
that give you, your products and your company's credibility
that no amount of paid advertising can buy.
Referral-generated customers are the least expensive to
acquire, most profitable to sell, and remain a very loyal
source of new business.
almost nothing to acquire and if done right, they come in 24
hours a day, 7 days a week
Referral-generated customers also tend to buy quicker,
negotiate less, buy larger quantities, and continue to refer
even more business to you.
referral system enhances and builds upon all your other
marketing efforts. It is the thread that ties them all
Click Here To Learn More
The Essential Referral
Who Am I and
Why I'm Qualified to Teach You
About Lead Generation and Referral Marketing?
my name is David Carleton. For the past 30 years, I have
created, sold and marketed to over two-dozen different retail
industries in 30 countries around the world.
During that time, the
one thing I noticed regardless of the industry, product or company
size, was that every business owner or manager no matter how
successful they were, was always looking for innovative marketing
ideas to turbo-charge their sales engine.
Over the years, I’ve
been able help hundreds of small to mid-size businesses increase
their sales dramatically by implementing a systemized approach
to lead generation, referral marketing, store layout and design and
Now what I want to do
is share with you some of THE most powerful tools ever developed.
How Many McDonald’s® Do You Know That Ever Went Out of Business?
are what make so many franchises successful. Why do you think
McDonalds®, Starbucks® and Kinko’s® stores and franchises are so
successful? Because they have, over time, developed
That's why the most
successful franchises cost so much...because if you do what they
tell you to do, if you "connect the dots", if you "paint by their
numbers", your odds of success go up dramatically.
And Guess What?
You Don't Have To Be a Sales And Marketing Expert To Generate a
Flood of Pre-Sold Prospects.
you've got no business plan or marketing strategy
in place at the moment...
you've got no sales and marketing experience...
your business is new or in its early days.
How Do These Books Different Than The Other Books On the Market
Most marketing books
out there today are using old and outdated methods taught years ago.
What was “all the rage” and worked just a few years ago is out dated
in today’s ultra-competitive market.
For Any Referral Marketing Program or Lead Generation System to Be
Effective It Must:
to get started, Easy to implement, and Simple
Leverage all your other sales and marketing
efforts and be capable of producing fast results
Continue to produce good results for long
periods of time – it must be “viral”
Essential Referral Marketing System© and The Ultimate Lead
Generation System© Will Do All That and More. They Will...
Send customers to your business that are already “pre-sold”.
Let you cut
your advertising budget back significantly yet bring in
Allow your sales team to spend
60% less time
closing the sale.
Have prospects calling YOU to make an appointment.
So, If You Want to
Discover How to
With Proven, Time Tested Methods of Generating Sales Then I
Strongly Urge You To Take Action Now.
Pricing in Progress Through The End of Next Month!
What good is it if you have great products if you
have no customers? Don’t let high gas prices, a bad
economy and world events get in the way of having a great year.
You'll be so shocked and amazed at the results
you'll achieve that you'll kick yourself for not having found
out about these systems sooner.
I am so sure that my sales generating systems will work for you,
that I offer my now famous 12-month $10,000 Money Back Guarantee.
to learn more about it.
“It is not the strongest of the
species that survive, nor the most intelligent, but the one most
responsive to change” Charles Darwin